A Proud Canario 🏝️

1977

Born in Gran Canaria, Canary Islands, Spain. A place of beauty and warmth, home to the kindest people.

Aerial view of a coastal resort area in Gran Canaria, with expansive sand dunes meeting the calm ocean, highlighting the region’s popular vacation spots.

Graduated in Hospitality Management 🏨

2000

My passion for the hospitality industry, especially restaurants and hotels, endures to this day.

A bustling hotel lobby scene with a bellboy, guests at the reception, and a modern, elegant interior design.

Discovered a Passion for the Digital World 💻

2000-2007

My first roles in graphic and web design, along with digital marketing, were at Lopesan Hotels & Resorts.

A serene resort view featuring the Lopesan Hotel Group’s pool area, surrounded by lush palm trees with the elegant hotel structure in the background under a clear sky.

Took off from the islands to Dubai 🛫

2011

Where my international journey began. Notable experiences at FlyDubai and Virgin Mobile marked the start of a global career.Read More

Panoramic view of Dubai’s skyline at dusk, featuring the Burj Khalifa and the city’s illuminated buildings against a clear sky.

MBA in Digital Business Management 🎓

2014

At the University of Barcelona. A significant chapter for networking and growthRead More

A celebratory moment with graduates in black robes holding diplomas tied with red ribbons, symbolizing their academic achievement, with the University of Barcelona subtly indicated in the background.

The Book that Changed My Life 📖

2015

A colleague at FlyDubai introduced me to “The Four-Hour Work Week” by Tim Ferriss, sparking my enduring obsession with productivity."Read More

A person sitting in a well-lit room with a copy of “The 4-Hour Workweek” by Timothy Ferriss, which promotes escaping the 9-5 routine to live freely and prosperously.

Back to Europe 🏔️

2017

Returned to Europe, to Switzerland. Plenty of Work Traveling shaped my thoughts on productivity, leading me to specialize in this field.

Traditional Swiss chalets with the Matterhorn mountain in the background, showcasing Switzerland’s iconic alpine scenery and architecture.

Got (even more) Obsessed with Productivity 🏫

2020

Launched a best-selling course and developed an innovative analytics framework.

A promotional image for a business analytics course, highlighting key elements like a laptop, graphical icons, and the course’s impressive rating and enrollment numbers.

Found a Passion in Writing ✍️

2021

Creating content allows me to share knowledge and serves as a method for organizing my thoughts.

A screenshot showcasing an article on measuring ROI in data and analytics, with an “ADOPTION FORMULA” and engagement statistics including views and read ratio.

Public Speaking 🎤

2023

Rediscovered a love for public speaking, focusing on unique and unconventional topics.

A conference scene with an engaged audience and a panel discussion on stage, highlighted by a camera operator and vibrant stage lighting.

On my Way to become one of the first Chief Productivity Officers 🚀

2024

Equipped with the right tools, frameworks, and expertise, I am poised to spearhead major productivity transformations.

A tranquil road stretches into the distance, flanked by greenery under a sky showing the gradient of dusk to night, embodying calmness and continuity.