A Proud Canario 🏝️
1977
Born in Gran Canaria, Canary Islands, Spain. A place of beauty and warmth, home to the kindest people.
Graduated in Hospitality Management 🏨
2000
My passion for the hospitality industry, especially restaurants and hotels, endures to this day.
Discovered a Passion for the Digital World 💻
2000-2007
My first roles in graphic and web design, along with digital marketing, were at Lopesan Hotels & Resorts.
Took off from the islands to Dubai 🛫
2011
Where my international journey began. Notable experiences at FlyDubai and Virgin Mobile marked the start of a global career.Read More
MBA in Digital Business Management 🎓
2014
At the University of Barcelona. A significant chapter for networking and growthRead More
The Book that Changed My Life 📖
2015
A colleague at FlyDubai introduced me to “The Four-Hour Work Week” by Tim Ferriss, sparking my enduring obsession with productivity."Read More
Back to Europe 🏔️
2017
Returned to Europe, to Switzerland. Plenty of Work Traveling shaped my thoughts on productivity, leading me to specialize in this field.
Got (even more) Obsessed with Productivity 🏫
2020
Launched a best-selling course and developed an innovative analytics framework.
Found a Passion in Writing ✍️
2021
Creating content allows me to share knowledge and serves as a method for organizing my thoughts.
Public Speaking 🎤
2023
Rediscovered a love for public speaking, focusing on unique and unconventional topics.
On my Way to become one of the first Chief Productivity Officers 🚀
2024
Equipped with the right tools, frameworks, and expertise, I am poised to spearhead major productivity transformations.