I love you Excel, but I have to Kill you

The headline of this post is pretty explicit but it can be explained. So bear with me as I establish my point! For decades Microsoft Excel has been used as a reference for all manner of calculations and data in tabular format. From preparing complex analyses to grocery lists, macros, pivot tables and charts, chances… Continue reading

3 Tips to Boost your Business and Cashflow NOT using DATA

The Small Data Approach Big Data, Big Data, Big Data….I come across these two words more than a million times a day. Yes, Big Data is cool, but quite possibly, it may not be for you!! 1-Stop the Big Data NOW! I recently read in a survey, that only 4% of companies acknowledged that they… Continue reading

5 Reasons why Power BI is taking over Tableau as the best BI Tool

In the current data frenzy era, many companies are delivering their own data visualisation tools. Even Google is stepping into this domain with a product calledData Studio 360, included as part of its ‘Google 360’ suite. Tableau has been leading the market for quite some time already as the company was the first to introduce… Continue reading

Aviation Analytics: Understanding (and leveraging) Flight Search Data

The world of Airlines Analytics is truly complex. Carriers usually operate many routes. In fact, some of the big players may have thousands of point to point combinations and connecting flights. Imagine an airline with 100 destinations and combinations between them. That gives us 10,000 possible different combinations for Origin and Destination. Probably the most… Continue reading

The Evolution of Cross Channel Marketing | Infographic

In our days of Cross Channel Marketing (device-channel-plattform), is no longer enough for marketers to action individual campaigns. There must be an agreed and orchestrated strategy, where we will hit the lead/customer from all sides, promoting always the same message, and at the same time not overwhelming the prospect. After surveying more than 1,000 ecommerce professionals, Oracle… Continue reading