The Evolution of Cross Channel Marketing | Infographic

In our days of Cross Channel Marketing (device-channel-plattform), is no longer enough for marketers to action individual campaigns. There must be an agreed and orchestrated strategy, where we will hit the lead/customer from all sides, promoting always the same message, and at the same time not overwhelming the prospect. After surveying more than 1,000 ecommerce professionals, Oracle… Continue reading

Big Data show you the best time to Target Travellers | Infographic

All marketers want to know the answer to the question: What is the best time to target travellers with Marketing Campaigns? View image | The following Infographic, using BIG DATA unlocks the answer, and put you in the path to know when and how you have to roll out your Marketing Campaigns to bring more luxury… Continue reading

Unlocking the Big Data opportunity, understanding the Customer Journey|Infographic

One of the uses of Big Data is acquire a huge amount of information to understand the journey that your Leads take to become Customers. Big Data is not a myth, and is not a new science, is just the use of your valuable information to create yield and optimize your business. Datameer has put together… Continue reading

Cheatsheet: Perfect length of Tweets, Facebook posts or Blog posts

Social media marketers talk a lot about how to get more clicks, but sometimes we forget about real engagement. What’s the use of clicks if your audience doesn’t stay on the page for any longer than three seconds? There’s no topping great content as the surefire way to get people to hang out on your… Continue reading