Tips to Optimize your Marketing with Google Analytics Data (Infographic)

You are aware Google Analytics is powerful, but might you understand the best way to use it? Chances are you don’t…

The use of Google Analytics correctly, it might do wonders for anything that you are promoting. Many people connect with at the very least 3-4 times a day and generate adjustments to site driven by data.

Google analytics infographic

Are you presently willing to optimize your marketing using Google Analytics?
Looking at reports isn’t enough. You will need to get the data from Google Analytics and create adjustments to your web page to get additional visitors and conversions.
So, how are you going to make use of it to enhance your marketing? Well,that infographic will walk you via the steps you need to take.

 

 

How Customers are Responding to Data-Advertising [INFOGRAPHIC]

Connecting the eyeballs (then the dollars) in your brand dives both easier and more difficult as our digital world becomes increasingly layered and fractured. Nonetheless, digital marketers get access to more exciting tools and communication channels than in the past. On the other side hand… so conduct the consumers and also their attentions have fractured into new subsets that are problematic to classify and completely out the type of coverage traditional marketing.

So, how’s a digital marketer to learn and target the ‘always-on’ consumer a buyer that spends more often five hours every day online with an average 2 hours 21 minutes each day on non-voice mobile activities? CUBE recently explored a solution to that particular question with their new infographic, published at onlinesocialmedia.net.

What Does the buyer Want?

  • Half of all consumers be aware that companies benefit from their data.
  • 61% of others under 35 are ok with to trade their data for something (which can include cash, discounts, rewards, etc.). Only 46% of other people over age 50 can say exactly the same.
  • The better hours a person spends over the internet daily, the more consistently likely they are actually to trade data for value.
  • Nearly two-thirds of consumers are interested in future technology that automatically filters content and messages so they only see or hear whatever they need assiciated with that moment.
  • And four out from ten customers are happy to have brands track and analyze their data to optimize shopping and services.

In any case that you aren’t seeing it… there’s a layout emerging here! Most consumers particularly the younger, heavy web users are onto data advertising… and a number of out of them actually support it, whether it lets them find better products and/or reduce your costs. Some more stats from CUBE’s infographic:

  • Nearly two out of three are usually more willing to pay attention to communications that they would know were sent to them with specific timing and context intentions.
  • Fifty percent of all consumers actually expect brands to be aware of when that “right moment” is.

Needless to say, nobody wants to be sold to. 61% of consumers say they are much more not order a product or service typically from brand that delivers pleasantly surprising experiences. Over half of all consumers appreciate getting a say in shaping services and products. And one more half expect you to help them discover new products and services that meet their needs.

Data Advertising Is Good News for Brands

Consumers know you will have their data, and several are okay making use of it. However, they need and want you to actually come to the party and provide them genuine value, service, and insight owing to it. For brands who is capable of creatively read this data to deliver incredible digital and real-world experiences, this is exciting news! Check out the infographic below, and tell me among the comments: in what you love to see data usage techniques improved to satisfy your customers’ needs?

Digital trends

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Does Your Business Need a Mobile App, a Website or Both?

In a recent episode of the “StartUp” podcast, members of the Gimlet Media team discussed whether they should develop a native app for their network.
It was a timely conversation, considering that mobile app usage numbers continue to soar and almost every company is developing trendy technology.
But there’s much more to this conversation than deciding to jump on the bandwagon.
An app, in some cases, might not provide any benefit to your audience or even help you meet your business goals. For example, an independent consultant would probably do best with a responsive website. A big-box retailer, however, likely would lose competitive ground without an app.
Whatever the size of your business, when you face a technological crossroad, you have to ensure that you’re targeting the platforms that best serve your product and your audience.

Do not waste time and money.Do your research to avoid wasting time, money and energy building out the wrong platform.
Reaching your customers with a native app can be a terrific approach. However, if you hire a firm to build an app and later realize that your customers prefer to engage on your website, you’ll have wasted thousands of dollars.
Additionally, it’s illogical to build a responsive site if your customers only use your product on mobile devices. For instance, the most popular mobile games have bare-bones websites that direct you to the App Store or Google Play. Instagram is another good example — you’re prohibited from signing up on the website.
Conversely, we recently had a client launch a responsive site but request an app a few months later. The client discovered that the majority of users were connecting via mobile devices.
Evaluate your needs, and choose wisely.Above all, nothing looks less professional than a partially built website or app. Before hiring a development team, determine which piece of technology is most relevant to your audience, and build from that point.
Google Analytics can help you segment your audience and observe which platforms your users prefer. Allow the data to dictate what you build and where you devote your resources. This infographic details a series of questions that will assist you in determining which type of technology you build. It takes into account your company’s goals and budget, content, SEO needs, interface complexity and accessibility.

web versus app infographic
You’ll see that a responsive site makes sense if you have a tight budget, rely heavily on SEO, need universal accessibility and plan to make frequent updates.
Apps, on the other hand, are preferred if you have a complex user interface, if you send and receive a great deal of data and if you want to take advantage of smartphone functionality. Apps also are good if personalization is important and if you’re trying to monetize content.
Even if you have multiple priorities or a diverse user base, it might not be essential that you have both an app and a responsive site, but your unique needs should dictate your decision. We recently had a client who wanted to enable his users to remotely reserve boat slips in marinas. In his case, a responsive website was unnecessary because his users were originating from mobile.

Your target audience’s needs should always drive platform development decisions. Be willing to adjust in response to their needs and usage patterns. Research their habits and desires to ensure you’re making informed decisions, and above all, only spend your precious time and energy on necessary endeavors.

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4 Crucial Website Factors Most Businesses Are Missing

When was the last time you visited a website only to leave after only a few seconds? Chances are you did this several times just this morning.

Great websites are key to attracting and retaining visitors, and these days entrepreneurs have numerous tools at their disposal — Squarespace, Wix, Weebly — for creating sharp, impressive and mobile-ready websites easily and quickly. The problem is that these great resources are also creating a big issue, namely how does one identify the most trusted, authoritative and reputable websites?

In its second annual survey, the 2015 B2B Web Usability Report, Huff Industrial Marketing and KoMarketing sought to determine the website elements buyers really wanted from vendor websites, which were critical for retention and revisits and most likely to lead to conversions.

The key takeaway: Buyers want authenticity in business websites, and the most effective way to create authenticity is to demonstrate trust and credibility.

The report went on to find that most businesses are overlooking easy opportunities to improve their websites and create trust and credibility. Here are four key and surprisingly simple elements most companies are missing.

1. Contact information

According to the report’s findings, 51 percent of respondents indicated that “thorough contact information” was the key website element missing from most websites. An astonishing 98 percent of respondents said that “No Contact Information / Phone Number” would cause them to leave the website (44 percent) or be so annoyed that they might leave the website (54 percent).

contact information image

Image – http://www.usavendingmachines.com/

These days, buyers want and need to know that the site belongs to a real business with a real location. Including your physical address with your phone number and email address is the best way to do this.

Visitors also need to find your contact information easily. Burying it in small print and camouflaged in superfluous content sends a bad message. Make it clear, bold and easy to find, with all your social media links, in the footer of each page. If you create a separate contact page, make it easy to find and navigate to.

2. About you

Another important factor for creating trust and credibility is providing information about you, your team and your company. Fifty two percent of respondents indicated that “About / Company Information” was information visitors most wanted to see on your homepage and best established credibility (second only to “Contact Information”).

Spend time developing your company story and provide your visitors with detailed bios, backgrounds, histories and even relatable personal stories of each key team member. Include links to each of their professional websites, such as LinkedIn and Twitter, as well as a clear, high resolution picture (you should consider hiring a photographer to take professional headshots).

Another valuable element to establish credibility is to publish your client list and testimonials. This may not be possible in many cases and for many reasons, but nothing speaks to your value and credibility more than a long list of happy clients.

3. Appropriate content

Many entrepreneurs believe that having an engaging social media presence and creating regular blog posts are the keys to converting clients. While these are useful strategies, the survey found that videos, social media activity and blog posts ranked lowest on “content assets that create credibility.”

Instead, focus your marketing efforts on creating white papers, case studies, research reports and articles that establish your credibility as an expert in your industry. Write often and leverage customer feedback to create fresh and relevant content they want.

For this information to permeate organically, you should consider providing it for free without requiring personal information, as the survey found that more than 70 percent of respondents indicated they would not be willing to provide their information to receive yours.

4. Keep it simple

While businesses continue to move to mobile-first strategies, especially given Google’s recent search engine update that prioritizes mobile-ready sites, the survey found that for now, at least with business-to-business companies, 61 percent of respondents indicated that a mobile-friendly website did not impact the buying decision.

keep it easy

Image by Stuart Miles – http://www.freedigitalphotos.net/images/easy-hard-post-it-papers-mean-ease-or-difficulty-photo-p264797

Clearly, companies should not abandon a mobile strategy, nor should they rush to abandon their website strategy. Instead, entrepreneurs should embrace an approach that pursues both with the same strategy: keep it simple. Resist the urge to load your site with content and limit it to only what your visitor needs.

As websites improve and as more people consume content on mobile devices, we will all come to expect the same experience from our websites as we do from our mobile sites. Easy navigation and simple and responsive designs will not be enough, however, so businesses will need to rely more on creating and establishing authenticity to attract and convert visitors

 

What People like to Share More on Social Websites [INFOGRAPHIC]

Everyone is sharing different types of content on facebook using their favorite people. The increase in competition has made web marketing gurus to rethink onto their marketing methods. They’re shifting their focus on content that is very likely to get shared. This infographic has been developed by GO-Gulf team and shows what people prefer to share on social websites.

The initial picture shows the kind of content users like share. In fact, 26 percent of a given people like to share their opinion, efficiency with what they are doing and link to articles. 43 percent of this very people share images and 25% of a given people share the recommendations. This is actually the most important fact for the marketers just like the more a brand connects for their satisfied clients on advertising and marketing the greater amount of the brand ambassadors.

The several networks encourage various kinds of sharing. People on the internet and Google really love to share images whereas on twitter people like to present feedback on daily life. Considering this sharing difference the marketers should develop several types of content for several sites.

In USA by far the most very likely to shared content is humor and has the minimum chance to  shared content is Social websites game score though when you are looking at YouTube American audience is a bit more very likely to share the latest new clips whereas in India videos on movies get more shares. Therefore, marketers will need to develop various kinds of content for several locations.

View the following infographic, via http://www.go-gulf.ae, to learn in detail about what customers like to share most inside their social media posts.

Infographic what people share in Social Media

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