Productivity programmes for leaders and organisations
Your team is busy. The system slows them down.
I find the one constraint costing your organisation the most, put a number on it, and fix it with the people who own the work. The work is built on the 4 Productivity Vectors, the framework I teach to professionals in 40+ countries.
The productivity gap
Nobody is underperforming. The system is.
Priorities compete. Decisions sit unmade for weeks. Ownership is assumed rather than assigned, and managers end up doing the work their teams should own. Another tool does not fix the connections between those four problems. Seeing them as one system does.
More tools. Barely more output.
Organisations keep buying technology and keep adding spend. Productivity does move, just nowhere near the same rate. That distance is the paradox, and it is where the cost sits.
- Technology adopted per team keeps climbing
- Spend on tools and licences follows it
- Measured productivity creeps
Illustrative, not measured data. The shape follows the pattern described in the productivity paradox literature, where IT investment outpaces measured productivity growth.
Where I did the work

From the ProductiviTree podcast and the channel
The 4 Productivity Vectors
Four forces decide what your organisation actually produces.
Sixteen elements, four vectors, one system. Click a vector to see what sits inside it and what I have written about it.
Vector one
Efficiency
Doing the work with less friction and less waste. This is where meetings, handoffs, manual steps and unclear delegation quietly consume the week.
Find your weakest vector in four minutes.
The Productivity Assessment scores all four vectors and tells you which one is costing you most right now. No call required.
Two ways to work with me
Start with the team. Use coaching when the constraint is one leader.

Corporate Programs
Focused work for leadership teams, departments and functions that need to remove a measurable productivity constraint.
- One or two vectors, four elements at most
- A baseline built from the teams involved
- An owner, measure and target for every action
- Three monthly follow-ups and a closing report

Executive Productivity Coaching
One-to-one coaching for leaders who want firmer priorities, faster decisions and a team that depends on them less for every answer.
- Focus on one or two productivity vectors
- A personal plan with dates and measures
- Weekly sessions and support between them
- Three monthly follow-ups after the programme
Experience measured in outcomes
Twenty years building the systems behind productive teams.
These are results from roles I held, not client testimonials. I have led the work from inside the organisation.
Value of 100,000 hours returned over 24 months at Mondelēz, using the 2025 EU average labour cost.
Annual revenue from a new online channel built from zero at flydubai. Online share passed 30%.
Share of UAE market growth reached in twelve months while building the analytics function at Virgin Mobile.
Professionals taught across 40+ countries, with 3,140 course reviews.
Free, no email required
Tools that put a number on the problem.
Fourteen calculators, templates and frameworks. Every one gives you a figure you can take into a meeting on Monday.
Effectiveness · Calculator
Decision Cost Calculator
What one slow decision costs you in salary, delay and lost opportunity.
Open the calculatorEfficiency · Calculator
Meeting Cost Calculator
Put a euro figure on the recurring meeting nobody wants to cancel.
Open the calculatorOwnership · Framework
60-Day Efficiency Audit
The audit I run to surface roughly €400k of hidden operational cost.
Open the frameworkHow the work starts
Diagnose first. Choose where to act second.
Frame the constraint
We identify the part of productivity creating the greatest cost or dependence, and say it in one sentence.
Set a baseline
We choose the vectors and elements in scope, then define exactly how progress will be measured.
Build ownership
Every action gets a named owner, a measure and a target. Follow-ups compare the result with the baseline.

Santiago Tacoronte
I have led the work from inside the organisation.
My career has crossed hospitality, retail, aviation, telecom and consumer goods. I have led teams across more than 40 markets, owned a $20M+ annual budget and served as Chief Data Officer for Europe and Eurasia at Mondelēz.
I built the 4 Productivity Vectors from the problem I kept meeting: efficiency, priorities, ownership and wellbeing pulling in four different directions at once.
More about SantiagoBring the productivity problem your team keeps carrying.
Thirty minutes, no obligation. We define the problem, identify the vector behind it and decide whether working together makes sense.


