The Evolution of Cross Channel Marketing | Infographic

In our days of Cross Channel Marketing (device-channel-plattform), is no longer enough for marketers to action individual campaigns.

There must be an agreed and orchestrated strategy, where we will hit the lead/customer from all sides, promoting always the same message, and at the same time not overwhelming the prospect.

After surveying more than 1,000 ecommerce professionals, Oracle Marketing Cloud and Econsultancy found more and more marketers are prioritizing orchestrating efforts across channels.

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